“Mine will not be an unfinished work.”
From my iPhoneX notes… a note dated 02/28/2014.
From Logic to Sense: A Professional Life's Journey
I was a “Programmer Accountant”.
IGEA address, as opposed to what they called “Mercury”.
Born to follow logic, data, flows and precision. An orderly, functional work, consistent with what "the market expected from me". Yet, inside, I felt that it was not enough.
It wasn't enough to do things well: I wanted to do things that (really) made sense.
So I chose… I really chose. To change.
To "get my hands dirty" with advertising graphics, to discover the impact of the image, of color, of aesthetics. Then I felt the need to delve deeper into the message: not only "how it appears" but what it says, who it speaks to, what (s) moves... and why.
So I studied (and delved into) marketing, strategy, branding, naming, copywriting. I began to “ really look inside and around me ”: I saw a lot of “noise”, too much noise… and, in this “chaos” I also glimpsed good, valid things… worthy of attention (and study).
I have lost and found myself in slogans , payoffs , claims , in the construction of the brand identity .
I embraced photography , video production , and image narration as tools “to get inside things”, to absorb them, to understand their essence… to feel them on my skin, to understand and experience those sensations that would guide my intuition, my technique… my personal vision (which I would then “feed” to the market).
And then, even more deeply, until meeting Ikigai Coaching and then tending towards the person (and his/her fulfillment), in his/her maximum expression, with Humanistic Coaching .
There I understood (truly) why I was doing all this .
Everything I chose had an invisible thread… and a “thickness”.
A thread that ties “what we do to who we are,” that holds together mind and heart, image and substance, marketing and identity… a thread that demands truth, coherence, meaning.
Every stage of my professional life has been a piece of a bigger plan: helping people (and companies) to truly see themselves (inside) and to be seen for what they are... to tell their story in an authentic way, to consciously inhabit their own name, their own message, their own space in the world.
In a Society that wants “specialists”… today they are not “one and the same”.
And this is my strong point.
I am a former programmer who chose visual communication.
A creative who learned (from) strategy.
A coach who knows the power of listening and the strength of a coherent identity.
A professional who accompanies people and brands to (re)discover their "deep why" and to build it in the real world, with concrete tools.
What about you? Can you see the thread that connects all your experiences?
No matter how different they are, it is often in the apparent chaos that the true design lies.
