Cerealex di Alessandro Cerea

Business and Strategy, Personal Growth, coachingumanistico, identitydesign,

Knowing how to do? Knowing how to be.

author

2025-11-12 16:41

The future is not a distant horizon but a (daily) exercise in presence. And "being" is the only way to "be there".

Branding, Personal Growth, leadership, coachingumanistico, corporatedesign, storytelling, identitydesign,

We teach elephants to peel bananas.

author

2025-11-04 16:15

"Design in Listening" and "imprinted identities": let's stop teaching "elephants to peel bananas" and instead learn to listen to how they eat.

Business and Strategy, leadership, coachingumanistico, corporatedesign, storytelling, identitydesign,

Strong coffee.

author

2025-10-20 10:48

"Tough" coffee is a lesson in leadership: it listens to the heat, accepts the pressure, releases character… it doesn't withstand everything but discovers the "right moment".

Branding, Personal Growth,

Me too, like you.

author

2025-10-14 16:23

"We are natural connectors, insatiably curious… healthy carriers of stories." Look to the future without forgetting the past.

Branding, Business and Strategy,

Staying human in an urban world.

author

2025-09-29 17:48

People are not just looking for a job but for a place where they feel valued. Companies don't just need a market but a reason to exist.

Branding, Personal Growth, ikigai,

The power of restitution.

author

2025-08-28 16:51

Return and communication: the value in “reshaping”; In Coaching, it is able to generate awareness and value from active listening.

Branding, Business and Strategy, ikigai,

Take off your shirt and put on a t-shirt

author

2025-08-12 16:16

Design does not exist "for the market" but for people — those who work in the company and those who will come into contact with your brand.

Branding, Business and Strategy, Personal Growth, ikigai,

When everything asks you to converge

author

2025-08-05 15:19

In such a competitive and fast-paced environment, the only way to interpret complexity is to converge one's skills into an integrated approach.

Branding, Personal Growth, ikigai,

Dialect: relational design.

author

2025-07-28 16:19

Dialect is a very powerful distinctive sign in terms of identity design, empathetic communication, and authentic relationships.

Branding, Personal Growth, ikigai,

From sea to land.

author

2025-07-21 16:01

"Each on their own path," but with the courage to explore even what cannot be seen. Live who you are. Discover who you can become.

Branding, Personal Growth, ikigai,

Non-resident foreigner

author

2025-07-08 15:38

Non-resident foreigner: because, sometimes, it takes someone from outside... to bring back home who you are.

Business and Strategy, Personal Growth, ikigai,

LEAVE EVERYONE SPEECHLESS.

author

2025-07-03 10:23

Activate real conversations, bring people into their daily lives, and generate deep interaction. The real value of active listening.

Business and Strategy, Personal Growth, ikigai,

“Always take the shot, kid.”

author

2025-06-23 17:45

New "passing lanes" in a world that wants you to be "optimized," "efficient," and "measurable." Always risk "the play."

Branding, ikigai,

Bread, water and sugar. My first lesson in human strategy.

author

2025-06-19 16:16

Bread, water and sugar: my first lesson in human strategy. It's not just a snack: it's a ritual of emotional survival, a simple gesture of care.

Business and Strategy, ikigai,

People at work every day.

author

2025-06-11 15:16

Have you ever thought about what remains after a consultation, after developing a strategy, a rebranding, or after a journey?

Branding, Personal Growth, ikigai,

I just wanted to drive a blue tractor

author

2025-06-06 18:20

It's never "just a tractor." And you know it. You know that behind every dream, memory, or vision there is something deeper: an intuition, a desire.

Personal Growth, coaching, ikigai, coachingumanistico,

Too small to be big

author

2025-05-30 15:00

There is a way to build greatness without shouting. An identity that does not copy but reveals. A narrative that does not persuade, but confirms.

Branding, Personal Growth, coaching, ikigai, coachingumanistico,

From dream to reality

author

2025-05-22 14:28

It’s not about motivation. It’s not just about strategy. It’s about authenticity, consistency, and freedom. Freedom to function according to your own nature.

Branding, Personal Growth, marketingstrategico, personalbranding, coaching, ikigai, coachingumanistico,

What if it were you, the change you're waiting for?

author

2025-04-30 19:34

Coaching and identity design to help entrepreneurs and professionals build a brand that reflects their essence.

Branding, Personal Growth, marketingstrategico, personalbranding, brandpositioning,

Ikigai and Branding: The Secret to an Authentic Brand.

author

2025-03-04 14:46

Coaching and identity design to help entrepreneurs and professionals build a brand that reflects their essence.