“I want your dream to come true.”
From my iPhoneX notes… a note dated 03/01/2014: “What do you want? I want your dream to come true.”
There is a question that no one has ever asked me: “ But what do you really want? ”
It has always left me with such an “inner void” that I wrote it down in my smartphone notes and kept it for so long. A seemingly simple question but profound… for some, “pressing”… capable of going from “generic and subjective” in a fraction of a second.
Most people tend to answer with goals: grow, earn, create something... feel good... Don't these answers seem banal, reductive... at times "obvious" but, above all... too "hasty"... evasive?!? They are "USELESS WASTES OF TIME": they lack FOCUS and, where people seem to have a CLEAR IDEA, they fail to identify the "MEANING - SENSE - PURPOSE".
Given this “CYCLIC difficulty”, over time I learned to include, in the answer, what I saw in the person in front of me, the energy that he transmitted to me… I learned to challenge him with words, with a direct answer… to put him in front of a fait accompli…
“ I want your dream to come true .”
Today I answer like this (…catching surprise and a few seconds of silence… also because, “if you don’t know, how can I know?)… Because, in the end, my dominant “why” is “ to accompany people on a path of (re)discovery ”, where they can find their own direction , their own vision , their own meaning … starting from today and using all the tools at my disposal (from design to narration, from communication to active culture)”.
It’s not about motivation. It’s not just about strategy.
It's about authenticity, consistency and freedom.
Freedom to function according to one's own nature.
I met people who had lost inspiration.
Entrepreneurs “slaves to results”.
Professionals who felt “out of the game”.
Creatives who no longer believed in their voice.
People rich in skills but without a dream that would light them up, that would guide them in their choices, in the constant application of their skills. And every time, before talking about marketing, identity, branding or business model, I ask: “ What do you really want? ”.
What is there, deep down inside you, that is worth “risking discovering”?
Because dreams are not illusions to be kept locked in a drawer: they are directions, action plans “with soul inside”, projects with a heart…and with a rhythm.
A true dream is not a whim of the imagination.
It is an internal call that asks for form, structure, strategy.
And it's not enough to plan: you have to feel the right rhythm.
Because every dream has its time, its pace, its heartbeat.
There are those who dream in acceleration (and need to prototype immediately).
Those who dream deeply (and need to consolidate the foundations first).
He who dreams in subtraction (and must simplify everything to get to the essence).
Rhythm is what connects identity to realization… it is the natural cadence with which an idea can become reality, without forcing, without masks, without stress from the (numerical) result.
Give your dream the shape it deserves… and the rhythm that is its own.
Because a dream come true is not just a goal achieved: it is a living project, that resembles you.
It’s your vision…at its “natural pace.”
“I want your dream to come true” is such a clear and decisive statement that “it does not allow for errors of judgment”: respect, listening and a multi-disciplinary/holistic approach can be the cornerstones for “navigating such troubled waters”… and “ reaching port even with a rowing boat ”.
Because dreams need legs (oars), a structure, a name, a voice and a vision (North Star)…
If your dream is still alive — even if it’s just a whisper — know that you can still turn it into something concrete that can engage, share and inspire .
“ I am here ”: it is not only my answer but my mission .
