Bread, water, and sugar. My first lesson in human strategy.
It’s not just a snack: it’s a ritual of emotional survival, a simple gesture of care.
There was a time when a snack didn’t need packaging or “shouted” slogans.
No influencers, no design… “just” bread, water, and sugar.
A simple, repeated, almost ritual gesture: a spoonful of water, a sprinkle of sugar, the hard bread that came alive for a moment.
Essential but full of meaning.
Bread, water, and sugar is the synthesis of the essential: nourishment, hydration, energy.
Every day, in my work, it always starts from the lowest common denominator: listening, identity, truth… I strip away the superstructures, remove the unnecessary, bring it back to the essence. But that essence nourishes.
"I help people and companies rediscover what they already are, just as when I was a child three things were enough to make me feel safe and full."
Today, thinking back, I believe it was my first lesson in identity.
That snack was not just nourishment.
It was a concrete response to a need.
A different way to say: “I see you, I care for you, I nourish you… with what I have, whether it’s a lot or a little… but done well.” That’s it: this is the “heart” of my work today.
A silent gesture of love.
That snack was often not a choice… it was what there was. But inside there was a gesture of love: the grandmother who gave you that bread with her experienced hands.
My work today is that gesture of love (professional): I listen, accompany, observe… without noise, with humanity.
"I don’t serve ready-made solutions: I offer care and direction, like someone who prepares bread with sugar for you when there’s nothing else… but that little is enough."
I do exactly this but with people, territories, and Companies:
✅ I listen to the hunger beneath the words.
Sometimes it’s hunger for direction, meaning, recognition.
Other times it’s hunger for the future.
✅ I look for the bread they already have at home.
Often there’s no need to invent anything. You need to look carefully at what’s there, recontextualize it, revalue it, knead it again.
✅ I add only what’s necessary.
A drop of water to “make it soft”...
A pinch of sugar to “bring back the desire.”
In my language: method, storytelling, strategic vision.
Transforming “that little” into simple sweetness… into value.
Grandma was always very “attentive” and that little became a treasure.
That’s how I work on crises, on disorientation, confusion… and I transform them into awareness, direction, identity.
"Today I have the awareness of someone who transforms ‘not enough’ into beauty, just like that snack did: poor, simple but happy."
Today as then… “I don’t devote myself to things that aren’t needed.”
My approach is popular but deep, essential but transformative.
I don’t sell superstructures… but active memory.
My approach is humanistic because it starts from the human being, just like that snack: it was simple but true… it was little but enough.
That snack was for everyone.
It had no pretensions. It didn’t need to be explained.
Like my way of communicating: popular, direct, dialectal, understandable, deeply human (and close).
"Like bread, water, and sugar, my work is not exclusive but inclusive. It’s designed to reach, to be understood… to remain."
That’s where I learned to do my job:
✅ When I design corporate identities, I don’t start from the logo but from the story that keeps them standing.
✅ When I build brand narratives, I always look for that simple but powerful detail, like the sugar on the (now wet) stale bread.
✅ When I do humanistic coaching, I try to bring the person back to what they already have… and can no longer see.
A flavor that remains
You still remember that snack.
Not for its complexity but for its emotional intensity.
You too want to leave memory, a mark, a presence.
"My consultations are not a passing thing: they are a flavor that remains in your mouth and in your heart. Like that snack I would now call emotional identity."
Bread, water, and sugar.
Back then it didn’t just fill a moment… it made it “memorable”, it “fixed it on the calendar”, it indelibly marked the time (and the rhythm of my afternoons).
Today it has become my way of working: with little, I do well… with humility, I create the future, with care, I restore meaning.
And if today, in work and in life, we went back to seeking that same authentic simplicity of bread, water, and sugar?
Can a snack tell the story of everything we have become?
