Dialect is design, relationship… a small gentle revolution.
There is a voice that tells your story even before you say who you are.
Not the inner one but your voice, the real one.
The one you didn’t learn at school but between home, squares, taverns, sidewalks.
The one that slips out “when you let your guard down.”
The one that knows where you come from (not just where you want to go).
That turn of phrase that manages to mark not only time but also feeling.
I never wanted to silence that voice.
I chose it as my travel companion, as my compass.
Because for me dialect is not nostalgia. It’s identity. It’s relational design.
Because it reminds me where I come from, my roots… simply WHO I AM.
It’s a logo… vocal.
Every word in dialect is a footprint: it tells stories, roots, character.
It’s like a phonetic logo: unique, recognizable, authentic.
In my work – which combines coaching, storytelling, and identity design – this voice is an asset, not a limitation. “Your voice is your logo. Words are your payoff.”
It’s a bridge, not a wall.
Dialect brings people closer. It melts… it makes us human.
When I speak in Roman dialect, I’m not raising my tone: I’m lowering a barrier.
And in coaching, in relationships, this is worth gold.
People need someone who speaks their language, not someone who imposes a new one on them.
It’s style… it’s the tone of the soul.
In branding, there’s a lot of talk about tone of voice but I prefer to talk about tone of soul.
Dialect is my emotional palette: sincere, visceral, full of color.
It’s as if every word already has its own graphics. And often, it says more than the layout.
It’s living memory.
How many voices sound alike out there?
How many companies, professionals, coaches speak the same way, with the same wrapped-up vocabulary?
Then you arrive and say a real phrase… in dialect.
And they’ll remember you for this… Because you didn’t hide.
And the truth is felt, even before it is understood.
It’s a social act.
Using dialect is not folklore: it’s linguistic inclusion.
It’s refusing standardization, it’s giving dignity to people’s words.
It’s saying: “I see you. I recognize you. I speak to you as you speak.”
And if you do coaching, if you work with people, if you deal with communication… you can only start from here.
After all, speaking in dialect is an act of design.
Not graphic… Not strategic but human, deep, relational.
I do it every day, in the journeys I accompany, in the projects I sign, in the stories I help tell.
Because that voice, the real one… is the most powerful thing we have.
And if we know how to listen to it, it can become our most beautiful difference.
If you feel that you too want to communicate with more truth, authenticity, and roots, maybe it’s time to come home… even if it’s just with a word.
